Marketing Quotes

I say if you’re in a meeting, any meeting, for 15 minutes, and we’re not talking about customers or competitors, raise your hand and ask why.
Jerre L. Stead, chairman and CEO of NCR

The aim of marketing is to make selling superfluous.
Peter F. Drucker, management guru

Marketing is much too important to leave to the marketing department…In a truly great marketing organization, you can’t tell who’s in the marketing department. Everyone in the organization has to make decisions based on the impact on the customer.
David Packard, co-founder of Hewlett-Packard

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Dr. Steuart Henderson Britt

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
David Ogilvy, adman

I know that half the money I spend on advertising is wasted; but I can never find out which half.
John Wanamaker

Advertising, as you know it, is dead. Advertising is a lot more than just television commercials -it includes branding, packaging, celebrity spokespeople, sponsorships, publicity, customer service, the way you treat your employees, and even the way your secretary answers the phone.
Sergio Zyman, ex-vice president of Coca-Cola

We are witnessing the obsolescence of advertising. The new marketing requires a feedback loop; it is this element that is missing from the monologue of advertising.
Regis McKenna, marketing consultant

All our factories and facilities could burn down tomorrow but you’d hardly touch the value of the company; all that actually lies in the goodwill of our brand franchise and the collective knowledge in the company.
Roberto Goizueta, late CEO of Coca-Cola

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David Ogilvy, adman

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.
Niall Fitzgerald, chairman of Unilever

Brands do not have to die. They can be murdered. And the marketing Draculas are draining the very lifeblood away from brands. Brands are being bargained, belittled, bartered and battered. Instead of being brand-asset managers, we are committing brand suicide through self-inflicted wounds of excessive emphasis on prices and deals.
Larry Light, brand expert

Focus on satisfying your customers, becoming a market leader, and being known as a good corporate citizen and a good place to work. Everything else follows.
Tom Siebel, CEO of Siebel Systems

The new competition is not between what companies produce in their factories, but between what they add to their factory output in the form of packaging, services, advertising, customer advice, financing, delivery arrangements,warehousing, and other things that people value.
Theodore Levitt, late marketing professor

The purpose of a company is to create a customer. Therefore the business has two -and only two- basic functions: marketing and innovation. Marketing and innovation produce results: all the rest are costs.
Peter F. Drucker, management guru

A customer is the most important visitor in our premises. He is not dependent on us -we are dependent on him. He is not an outsider in our business -he is a part of it. We are not doing him a favor by serving him…he is doing us a favor by giving us the opportunity to do so.
L. L. Bean company credo

You’ll never have great customer relations till you have good employee relations.
Walt Disney, founder of Walt Disney

The customer is the only one who can fire us all.
Sam Walton, founder of Wal-Mart

Management by objectives works if you know the objectives. Ninety percent of the time you don’t.
Peter F. Drucker, management guru

While great devices are invented in the laboratory, great products are invented in the Marketing Department.
William H. Davidow, former VP of Strategy at Intel

A new idea without an affordable price tag is never acceptable.
Ingvard Kamprad, founder of IKEA

Benjamin Franklin may have discovered electricity, but it was the man who invented the meter who made the money.
Earl Wilson, columnist

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
Al Ries and Jack Trout, marketing authors

A product is not a product unless it sells. Otherwise it is merely a museum piece.
Theodore Levitt, late marketing professor

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Peter F. Drucker, management guru

There is no such thing as service industries. There are only industries whose service components are greater or less than those of other industries. Everybody is in service.
Theodore Levitt, late marketing professor

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