Comments on: Στρατηγική μάρκετινγκ στις ελληνικές επιχειρήσεις http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/ Marketing. Internet. No Hype. Wed, 11 Apr 2012 09:11:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alexandra http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/comment-page-1/#comment-2028 Alexandra Mon, 19 Feb 2007 12:16:21 +0000 http://bizwriter.wordpress.com/2006/12/04/strategic-marketing-in-greek-companies/#comment-2028 viastika opws eipa..sorry..alla opoia ekplixis kai gia mena.akomh den thn diavasa thn ereuna,alla tha ginei simera. eimai periergh na dw ton tropo ereunas, to antiproswpeutiko deigma, ta apotelesmata kai fusika thn antikeimenikothta ths analyshs. p.s pisteuw,pws an oloi autoi pou antilamvanontai to "dustuxws" ths ellinikhs pragmatikothtas tou phgainan kontra praktika, para ta antitheta reumata kai tis upodeixeis tous, tote polla tha htan diaforetika,akomh pio ellinika gia mena,giati den xreiazetai na xasoume to elliniko mas stoixeio!isa-isa pou mporoume na anadeixoume thn fusikh, exupni ekdoxh ths poluplokothtas pou to elliniko pneuma diathetei. To vlepw pws h allagh einai oxi apla epitaktikh!exei erthei, olo kai perissoteros kosmos thn psaxnei, uparxei diladi i zitisi kai einai megalh,alla den uparxei eparkhs prosfora..apisteuto ki omws elliniko! Kai gia na kleisw, proswpika den skopeuw na akoulithisw autes tis grammes epikoinwnias pou h xazh pleura ths epikoinwniakhs paradoshs epivallei. Thanx kai gia thn katanohsh:) viastika opws eipa..sorry..alla opoia ekplixis kai gia mena.akomh den thn diavasa thn ereuna,alla tha ginei simera. eimai periergh na dw ton tropo ereunas, to antiproswpeutiko deigma, ta apotelesmata kai fusika thn antikeimenikothta ths analyshs.

p.s pisteuw,pws an oloi autoi pou antilamvanontai to “dustuxws” ths ellinikhs pragmatikothtas tou phgainan kontra praktika, para ta antitheta reumata kai tis upodeixeis tous, tote polla tha htan diaforetika,akomh pio ellinika gia mena,giati den xreiazetai na xasoume to elliniko mas stoixeio!isa-isa pou mporoume na anadeixoume thn fusikh, exupni ekdoxh ths poluplokothtas pou to elliniko pneuma diathetei.

To vlepw pws h allagh einai oxi apla epitaktikh!exei erthei, olo kai perissoteros kosmos thn psaxnei, uparxei diladi i zitisi kai einai megalh,alla den uparxei eparkhs prosfora..apisteuto ki omws elliniko!

Kai gia na kleisw, proswpika den skopeuw na akoulithisw autes tis grammes epikoinwnias pou h xazh pleura ths epikoinwniakhs paradoshs epivallei.

Thanx kai gia thn katanohsh:)

]]> By: bizwriter http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/comment-page-1/#comment-2027 bizwriter Sun, 18 Feb 2007 14:42:03 +0000 http://bizwriter.wordpress.com/2006/12/04/strategic-marketing-in-greek-companies/#comment-2027 <blockquote>viazomai na ekfrasw thn empeiria mou kai ap’o,ti katalavainw den tha diaferei apo ta apotelesmata tis ereunas.</blockquote> Κι όμως διαφέρει. ;-) Η έρευνα λέει λίγο-πολύ ότι η στρατηγική <b>εφαρμόζεται</b> από τις ελληνικές επιχειρήσεις, όπως φαίνεται κι από το απόσπασμα των συμπερασμάτων της έρευνας που παραθέτω. Κοτζάμ έρευνα είναι αυτή... ah, whatever... <blockquote>Epestrepsa loipon sthn ellada</blockquote> Τα λάθη είναι ανθρώπινα! :-) <blockquote>Par’ola auta, to tmima marketing pou uparxei kai egw hmouna episis melos gia 2 xronia,periorizotan akrivws stis pwliseis</blockquote> Οποία <a href="http://bizwriter.wordpress.com/2006/09/13/einai-oi-marketers-polites/" rel="nofollow">έκπληξις!</a> ;-) <blockquote>alla ola sugeximena,toso xronika oso kai stratigika</blockquote> So, what else is news? :-) <blockquote>Pleon tis exoume kalupsei oloi, o mesos pwlhths opoias Eurwpaikhs xwras ennow, tis leitourgikes mas anages kai epilegoume proionta kai agorazoume kathara sumfwna me anages pou epitassoun piio vatheia kentra tis psuxologias mas.</blockquote> Πολύ σωστά. <blockquote>Sas parotrunw,ean den exetai up’ospin sas thn ierarxia pou orise o Maslow se sxesh me tis anages mas,na to psaxete</blockquote> Από <a href="http://bizwriter.wordpress.com/2007/01/28/consumer-motivation-3/" rel="nofollow">όλα έχει ο μπαξές!</a> <blockquote>para stin suneidhtopoihsh tou ti pragmatika simainei, pws sxediazetai kai pws parexetai ena para polu kalo service.</blockquote> Οποία έκπληξις, <a href="http://bizwriter.wordpress.com/2005/05/25/oi-ypiresies-den-einai-aporrypantika/" rel="nofollow">νο.2!</a> :-) Εν πάση περιπτώσει, πολύ σωστά τα λες, αγαπητή Αλεξάνδρα, αλλά αυτό που σου έλεγε ο διευθυντής σου "εδώ είναι Ελλάδα", ισχύει και θα ισχύει για πολύ καιρό ακόμη δυστυχώς...

viazomai na ekfrasw thn empeiria mou kai ap’o,ti katalavainw den tha diaferei apo ta apotelesmata tis ereunas.

Κι όμως διαφέρει. ;-)

Η έρευνα λέει λίγο-πολύ ότι η στρατηγική εφαρμόζεται από τις ελληνικές επιχειρήσεις, όπως φαίνεται κι από το απόσπασμα των συμπερασμάτων της έρευνας που παραθέτω. Κοτζάμ έρευνα είναι αυτή… ah, whatever…

Epestrepsa loipon sthn ellada

Τα λάθη είναι ανθρώπινα! :-)

Par’ola auta, to tmima marketing pou uparxei kai egw hmouna episis melos gia 2 xronia,periorizotan akrivws stis pwliseis

Οποία έκπληξις! ;-)

alla ola sugeximena,toso xronika oso kai stratigika

So, what else is news? :-)

Pleon tis exoume kalupsei oloi, o mesos pwlhths opoias Eurwpaikhs xwras ennow, tis leitourgikes mas anages kai epilegoume proionta kai agorazoume kathara sumfwna me anages pou epitassoun piio vatheia kentra tis psuxologias mas.

Πολύ σωστά.

Sas parotrunw,ean den exetai up’ospin sas thn ierarxia pou orise o Maslow se sxesh me tis anages mas,na to psaxete

Από όλα έχει ο μπαξές!

para stin suneidhtopoihsh tou ti pragmatika simainei, pws sxediazetai kai pws parexetai ena para polu kalo service.

Οποία έκπληξις, νο.2! :-)

Εν πάση περιπτώσει, πολύ σωστά τα λες, αγαπητή Αλεξάνδρα, αλλά αυτό που σου έλεγε ο διευθυντής σου “εδώ είναι Ελλάδα”, ισχύει και θα ισχύει για πολύ καιρό ακόμη δυστυχώς…

]]> By: Alexandra http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/comment-page-1/#comment-2029 Alexandra Sun, 18 Feb 2007 14:20:19 +0000 http://bizwriter.wordpress.com/2006/12/04/strategic-marketing-in-greek-companies/#comment-2029 ..vevaia ti meleti akomi den ti diavasa,viazomai na ekfrasw thn empeiria mou kai ap'o,ti katalavainw den tha diaferei apo ta apotelesmata tis ereunas. Loipon,spoudasa Diafhmish kai Marketing sthn agglia.Prin teleiwsw tis spoudes mou,thelisa na dw pws einai st'alitheia na douleueis s'ena tetoio tmima se kapoia kalh etaireia me prooptikes kai vaseis.Epestrepsa loipon sthn ellada, giati gia agglia eixa mia gnwmh mesw twn praktikwn efarmogwn gia to pws douleuoun.. Simasia den exei poia itan h etaireia,tha perioristw sto na anaferw gia logous kaluterhs epikoinwnias,pws prokeitai gia mia axiologh etaireia sto xwro twn iatrikwn kai eidikou periexomenou ekdosewn,me oikonomikes vaseis kai anagnwrisima,kektimena dikaiwmatika competitive advantages anaforika me to epipedo services pou prosferei. Par'ola auta, to tmima marketing pou uparxei kai egw hmouna episis melos gia 2 xronia,periorizotan akrivws stis pwliseis.Fusika h gnwmh panta upirxe se sumvoulia kai kapoios as poume sxediasmos kai plano gia kathe project,alla ola sugeximena,toso xronika oso kai stratigika.O kurios axonas skepsis itan to apeutheias kerdos,auto me tis perissoteres pithanotites sumfwna me psuxrous arithmous,xwris upotheseis kai anixneush ths agoras.Otan milousa kai anefera paradeigmata apo megales etaireies kai tis epikoinwniakes tous stratigikes-kai ennoeitai pws den milousame gia stratigikes analogou kostous,alla analogou skeptikou- mou tonize o dieuthintis sunexws pws edw einai ellada,pws kaneis den katalavainei apo poluploka mesa kai epikoinwies,oloi theloun na doun thn leitourgika apla tou antikeimenou ki an doun pws prosferei pragmatika kai axizei ena proion,tote tha poulisei opwsdipote. Ma to thema einai pws dustuxws den einai etsi ta pragmata pia.Mporei kapote na mas endiefere st'alihteia h leitourgikothta,alla twra pia h prosfora leitourgikwn antikeimenwn einai toso megalh.Pleon tis exoume kalupsei oloi, o mesos pwlhths opoias Eurwpaikhs xwras ennow, tis leitourgikes mas anages kai epilegoume proionta kai agorazoume kathara sumfwna me anages pou epitassoun piio vatheia kentra tis psuxologias mas. Sas parotrunw,ean den exetai up'ospin sas thn ierarxia pou orise o Maslow se sxesh me tis anages mas,na to psaxete.Exei pera apo psuxologiko endiaferon ws thwria kai praktikh epikoinwiakh praktikh. Telos,an oi ellinikes etaireies prosferoun kalo service, pisteuw oti kuriws ofeiletai stin idiosugrasia mas perissotero kai sto filotimo mas, para stin suneidhtopoihsh tou ti pragmatika simainei, pws sxediazetai kai pws parexetai ena para polu kalo service. Sto telos telos, eimaste xwra pou kuriws "paragei" service. Auta kai sas euxaristw gia thn upomonh kai ton xrono sas! ..vevaia ti meleti akomi den ti diavasa,viazomai na ekfrasw thn empeiria mou kai ap’o,ti katalavainw den tha diaferei apo ta apotelesmata tis ereunas.
Loipon,spoudasa Diafhmish kai Marketing sthn agglia.Prin teleiwsw tis spoudes mou,thelisa na dw pws einai st’alitheia na douleueis s’ena tetoio tmima se kapoia kalh etaireia me prooptikes kai vaseis.Epestrepsa loipon sthn ellada, giati gia agglia eixa mia gnwmh mesw twn praktikwn efarmogwn gia to pws douleuoun..
Simasia den exei poia itan h etaireia,tha perioristw sto na anaferw gia logous kaluterhs epikoinwnias,pws prokeitai gia mia axiologh etaireia sto xwro twn iatrikwn kai eidikou periexomenou ekdosewn,me oikonomikes vaseis kai anagnwrisima,kektimena dikaiwmatika competitive advantages anaforika me to epipedo services pou prosferei.
Par’ola auta, to tmima marketing pou uparxei kai egw hmouna episis melos gia 2 xronia,periorizotan akrivws stis pwliseis.Fusika h gnwmh panta upirxe se sumvoulia kai kapoios as poume sxediasmos kai plano gia kathe project,alla ola sugeximena,toso xronika oso kai stratigika.O kurios axonas skepsis itan to apeutheias kerdos,auto me tis perissoteres pithanotites sumfwna me psuxrous arithmous,xwris upotheseis kai anixneush ths agoras.Otan milousa kai anefera paradeigmata apo megales etaireies kai tis epikoinwniakes tous stratigikes-kai ennoeitai pws den milousame gia stratigikes analogou kostous,alla analogou skeptikou- mou tonize o dieuthintis sunexws pws edw einai ellada,pws kaneis den katalavainei apo poluploka mesa kai epikoinwies,oloi theloun na doun thn leitourgika apla tou antikeimenou ki an doun pws prosferei pragmatika kai axizei ena proion,tote tha poulisei opwsdipote. Ma to thema einai pws dustuxws den einai etsi ta pragmata pia.Mporei kapote na mas endiefere st’alihteia h leitourgikothta,alla twra pia h prosfora leitourgikwn antikeimenwn einai toso megalh.Pleon tis exoume kalupsei oloi, o mesos pwlhths opoias Eurwpaikhs xwras ennow, tis leitourgikes mas anages kai epilegoume proionta kai agorazoume kathara sumfwna me anages pou epitassoun piio vatheia kentra tis psuxologias mas. Sas parotrunw,ean den exetai up’ospin sas thn ierarxia pou orise o Maslow se sxesh me tis anages mas,na to psaxete.Exei pera apo psuxologiko endiaferon ws thwria kai praktikh epikoinwiakh praktikh.
Telos,an oi ellinikes etaireies prosferoun kalo service, pisteuw oti kuriws ofeiletai stin idiosugrasia mas perissotero kai sto filotimo mas, para stin suneidhtopoihsh tou ti pragmatika simainei, pws sxediazetai kai pws parexetai ena para polu kalo service. Sto telos telos, eimaste xwra pou kuriws “paragei” service.
Auta kai sas euxaristw gia thn upomonh kai ton xrono sas!

]]> By: bizwriter http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/comment-page-1/#comment-2030 bizwriter Tue, 05 Dec 2006 10:48:28 +0000 http://bizwriter.wordpress.com/2006/12/04/strategic-marketing-in-greek-companies/#comment-2030 Γεια σου ρε mitsos! <blockquote>apo ena apospasma 15 seiron den mporo na krino tin poiotita tis ereunas i tin egkurotita ton apotelesmaton….</blockquote> Γι' αυτό δίνω το link της έρευνας βρε Μήτσο μου... Κατά τ' άλλα you've got a point όπως το θέτεις. Σε κάθε περίπτωση, η απάντησή μου στο ρητορικό σου ερώτημα είναι "όχι"... CU Γεια σου ρε mitsos!

apo ena apospasma 15 seiron den mporo na krino tin poiotita tis ereunas i tin egkurotita ton apotelesmaton….

Γι’ αυτό δίνω το link της έρευνας βρε Μήτσο μου…

Κατά τ’ άλλα you’ve got a point όπως το θέτεις. Σε κάθε περίπτωση, η απάντησή μου στο ρητορικό σου ερώτημα είναι “όχι”…

CU

]]> By: mitsos http://bizwriter.gr/2006/12/strategic-marketing-in-greek-companies/comment-page-1/#comment-2031 mitsos Tue, 05 Dec 2006 10:38:06 +0000 http://bizwriter.wordpress.com/2006/12/04/strategic-marketing-in-greek-companies/#comment-2031 apo ena apospasma 15 seiron den mporo na krino tin poiotita tis ereunas i tin egkurotita ton apotelesmaton.....alla to gegonos oti oi ellinikes etairies den xanoun eukairia na pithikizoun aviasta kai poli megali peistikotita tis praktikes kai tin nootropia ton megalon aderfon tous stin esperia ("eksoteriko" se aploellinika) nomizo den uparxei amfivolia.....gia to megethos tou plithismou mas kai eidikotera tis agoras, mipos exoume perissoteri kai ap'oti xreiazomaste stin pragmatikotita? p.s.kathara ritoriko to teleutaio erotima.... apo ena apospasma 15 seiron den mporo na krino tin poiotita tis ereunas i tin egkurotita ton apotelesmaton…..alla to gegonos oti oi ellinikes etairies den xanoun eukairia na pithikizoun aviasta kai poli megali peistikotita tis praktikes kai tin nootropia ton megalon aderfon tous stin esperia (“eksoteriko” se aploellinika) nomizo den uparxei amfivolia…..gia to megethos tou plithismou mas kai eidikotera tis agoras, mipos exoume perissoteri kai ap’oti xreiazomaste stin pragmatikotita?

p.s.kathara ritoriko to teleutaio erotima….

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