Οι 11 Προκλήσεις των Social Networking Sites

Ο Jeremiah Owyang έγραψε ένα πολύ ενδιαφέρον post όπου συνοψίζει έντεκα από τις προκλήσεις που αντιμετωπίζουν τα social networking sites.

Όπως γράφει στην αρχή του post it’s easy for us to become over hyped and then fall right into the pit of exuberance.

Οι έντεκα προκλήσεις:

1. Difficult to Monetize
2. Excess of Players
3. As Marketers Move In, Users Move Out
4. Untrustworthy Member Data
5. Lack of Metrics Makes Success Hard to Measure
6. Stalkers and Other Unwanted Activity Ruins Lives
7. Privacy Concerns Mount as Developers Move In
8. Strings Attached to Membership: Difficult to Leave
9. Plateau or Social Network Fatigue?
10. Successful Networks have hard time scaling
11. Loss in workplace productivity “Social not-working”

The Many Challenges of Social Network Sites

Διαβάστε και το Social Networking Sites Slow Down

Update 15.2.08: The Inconvienent [sic] Truth About Social Media Marketing