Συμβουλές για την Οικονομική Κρίση

Σε περιόδους οικονομικής ύφεσης υπάρχει μια βιομηχανία που ανθεί. Πρόκειται για την παροχή συμβουλών για την αντιμετώπιση της οικονομικής κρίσης. Όχι ότι αυτό είναι κάτι κακό per se. Ωστόσο, επειδή η αύξηση αυτής της παροχής είναι γεωμετρική, είναι καμια φορά δύσκολο να ξεχωρίσει κανείς τη φύρα. Ας δούμε, λοιπόν, τι προτείνει το έγκριτο Harvard Business Review (December 2008).

Protect Strategic Expenditures

Robert S. Kaplan and David P. Norton

Too often, long-term strategic programs fall victim to slash-and-burn cutbacks in response to short-term economic woes. To sustain your competitive advantage, segregate and protect your strategic expenditures from traditional capital and operational expenditures, and root out operational inefficiencies.

Dial Down the Stress Level

Stewart D. Friedman

Instead of flogging your employees to work harder, help them create experiments that produce four-way wins, which benefit work, home, community, and self (mind, body, and spirit). You’ll win too—by reducing stress, wasting less time, boosting trust, building resilience, and improving productivity.

Use Downtime to Enhance Skills

BV Krishnamurthy

Professional development often takes a backseat to daily demands when your company is doing well. Downturns provide the downtime to enhance your people’s essential skills—and the investment will pay off when things rev up again.

“Give Me the Ball!” Is the Wrong Call

Tamara J. Erickson

When the going gets rough, many leaders instinctively tighten control and centralize authority. To act responsibly, they think they have to execute the key plays themselves. Instead of hogging the ball, inspire your entire organization by asking great questions, building trust, and challenging the status quo.

Discounts Can Be Dangerous

Jeffrey M. Stibel and Peter Delgrosso

To avoid a drop-off in sales during an economic slump, many companies offer discounts. But consumers usually suspect that if the price is cheap, the brand is, too. Here’s how you can protect your brand’s cachet and boost sales at the same time.

Unconventional Wisdom in a Downturn
Δείτε και το Downturn 2008 A Manager’s Survival Guide

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