Ο Νεόφυτος στη Στρατηγική Σκέψη και το (Δεύτερο) Μεγαλύτερό του Λάθος

[...] Someone who has a reputation for being crazy can make successful threats that would be incredible coming from a saner and cooler person. In this way, apparent irrationality can become good strategic rationality. One can even cultivate such a reputation. A seeming madman, therefore, may be a superior strategist, because his threats are more readily believed.[...]

Dixit K. Avinash, Nalebuff J. Barry (1991) Thinking Strategically, pp. 148, W. W. Norton & Company, Inc., New York.

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16/12/2008

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Κατηγορία: General Management

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